Chris encouraged fellow farmers to invest in sustainable actions, emphasizing the increasing market demand for such practices
Chris Morais, a rural producer and owner of Aerorancho Farm in Barretos, São Paulo, has been honored with the Planeta Campo Award in the Medium-Sized Livestock Farming category.
This recognition, presented by Planeta Campo, celebrates farmers distinguished for adopting environmentally, socially, and economically responsible practices on their properties.
Aerorancho Farm: a model of sustainability
In an interview with the program, Chris shared insights into her 34-hectare certified CAR (Rural Environmental Registry) farm with environmental surplus.
The farm has implemented various sustainable practices, including:
- Pasture management with fertilization and animal supplementation.
- Animal welfare initiatives.
- Environmental surplus beyond legal requirements.
- Utilization of technology for production monitoring and control.
Chris emphasized the positive impact of sustainable practices on her property, both environmentally and economically.
“We can produce more with less, with less environmental impact and higher profitability,” she affirmed.
Recognition from experts
Roberto Giolo, a researcher from Embrapa Gado de Corte who visited the property, highlighted the farm’s adoption of good agricultural practices, particularly in pasture and animal management. Giolo underscored that the farm meets the criteria for sustainability.
“From an environmental perspective, the farm has a surplus of legal reserves and adopts good animal welfare practices. Socially, the family is involved in property management. Economically, the farm has a good financial return,” Giolo stated.
Farmer encourage sustainable practices
In her closing remarks, Chris encouraged fellow farmers to invest in sustainable actions, emphasizing the increasing market demand for such practices.
“Invest in sustainable actions because the market demands it,” she urged. “You will add value to your sustainable production and will be able to monetize it”, says the farmer
Fonte: Planeta Campo